The Oscat Award goes to…
What if litter time was more glamorous than we thought? The Oscat campaign played on the parody of the Oscars, celebrating cats as award-worthy actors in their own bathroom dramas. Through a UGC contest, we encouraged cat parents to submit their funniest litter-box moments — with the winning star earning a Germagic Smart Cat Litter Machine. By blending humor, relatability, and a touch of Hollywood glitz, the campaign turned an everyday necessity into an entertainment moment.
Client
Germagic Pet
Campaign
The Oscat Awards
Year
07/2025
AI-Powered Storytelling for Award-Worthy Cats
In the Oscat campaign, I experimented with AI tools to enhance storytelling and bring a touch of red-carpet magic to user-generated content. The technology helped me add playful visuals and animations that turned everyday cat moments into lighthearted, award-worthy performances. It was less about replacing creativity and more about extending it — finding simple ways AI could support the idea and make the campaign more engaging.
The “Toilet Fighter” IG post:
A gaming-inspired campaign that dramatizes the daily toilet wars in multi-cat homes — and how one smart litter machine brings peace.
The Oscat Awards Teaser Reel:
All our cats are award-worthy—watch them burst from the smart litter box and strut the Oscats runway like divas.
“Why Cats Need Clean — and What Solves It.” IG post:
A playful, insight-driven carousel that highlights why cats hate sharing litter boxes, the chaos it causes in multi-cat homes, and how a smart litter machine can bring peace - one clean scoop at a time.
The Oscat Awards Launch Reel:
We reimagine iconic movie posters and scenes - with cats stealing the spotlight in hilarious parodies of classic films. From whiskered blockbusters to purr-fect remakes, this reel sets the stage for our ultimate call to action: cat parents, submit your funniest feline photos for a chance to see your star shine at the Oscats!